What are the main functions of YouTube?
- Users can search for and watch videos
- Create a business YouTube channel
- Upload videos to your channel
- Like/Comment/share other YouTube videos
- Users can subscribe/follow other YouTube channels and users
- Create playlists to organise videos and group videos together
- Drive traffic through your website
The advantages of You Tube
No matter who your audience is, they are likely using YouTube. In fact, according to Alexa, YouTube is the second most visited site. Your potential for exposure is extraordinary. According to YouTube’s research, there are over a billion users, and they watch a billion hours of video per day. That’s a lot of traffic opportunities.
Your video marketing content has the potential to reach billions of viewers. Of course, that is highly unlikely, but the promise of generating high traffic is definitely plausible.
It’s no wonder why 81% of businesses use video as a marketing tool, which is up from 63% the year prior, according to Wyzowl’s State of Video Marketing 2018 survey. Video is not just a trend; it’s a necessary aspect of your marketing strategy from now on.
Boost your search engine rankings
Google acquired YouTube in 2006 for $1.65 billion in stock to stay dominate in the world of search. The fact that YouTube videos are often ranked high on Google’s search pages shows that building your video marketing strategy around this platform can yield real SEO results.
You Tube and Social Media Marketing.
Not only are YouTube videos easy to share through your social media, but video is also wildly popular in the social world. Just for Facebook alone, users view eight billion videos daily.
Vision Quest can help organise the setting up and styling of your You Tube channel. Making sure that your videos have the right meta data and work with other Google products.